Architectural breakfast “The main thing in the house: the present, the future, the possible”

The 10th Architectural Breakfast took place  25th of May within ARkh Moscow exhibition. The event was hosted by REHAU together with INTERNI Magazine.

According to Sergei Estrin, “generation next” is already forming. Modern customers do not look like those who built houses and asked to develop a design project 10-20 years ago. Young people are well oriented in the digital space, quickly absorbs huge amounts of information and freely travels abroad, comparing the lives of “they” and “us.” People have their own ideas about comfort, a certain bar appears. Everything that is below this level is no longer of interest to consumers. The only way to “hook” such customers is to work quickly, efficiently and creatively.